One of the things I like to do for Full members here at www.PunterProfits.com is to try and answer their betting questions.

This article was inspired by such a question from a member here.

He wanted to know if it was a good idea to focus on laying horses seeking their third win in a row. His supposition was that the 11 in the form book would cause many a mug  punter to be attracted to betting such horses  and thus they would go off at too short a price. This of course is exactly what a betting exchange layer is looking for.

The theory sounded plausable to me so I decided to use my 15 years worth of past horse racing results to fully investigate. This article details the findings of my reseach to the original question plus I have also highlighted a few extra ideas that have shown to increase betting profits further.